Our talented copywriters write unique, compelling content that enhances website performance, unifies brand messaging, promotes search engine optimization, and creates a strong foundation for your business’s communication strategy. We do this by recognizing the fundamental principles of great copy, and putting the work into supporting your business’s goals and objectives, with words.
Effectiveness starts with solid, clean copy. That means perfect spelling and grammar, as well as having the right voice. It means not finding archaic or borderline-nonsense English words like “avail” and “revert” in place of commonly used verbs throughout a site. It means having the punctuation in the right places. Clean copy is the backbone of credibility for a site or a blog or a post.
Doing the Brand Research
Assuming you have the basics in place, there’s also the issue of doing brand research and applying it to copy. It’s easy enough to “write a page” but there’s often a lot of work that goes in behind the scenes. That might start with reviewing a logo design or a press kit. It might mean interviewing top managers at a company. Why do this kind of work? Because it gives writers the tools with which to create, not just great copy, but targeted, effective copy that sells. It’s the investment in quality that pays off down the line, and becomes a critical part of building out copy for a site.
When our copywriters go to work, they collect the information that they need to make good decisions about where to go with pages: they look at the client company’s history and what it sells, as well as past marketing efforts and other data. Doing “due diligence’ helps make the copy results much more effective – that, plus a dedication to clean, compelling copy, helps us to deliver the results that make web content work. When it’s readable, engaging, targeted and on point, you see the difference all of the way down the line – in terms of page views, and in terms of eventual conversions and even client retention. Try it, and you’ll see that having the right copy is more than just “dressing up” a project. It changes the way your marketing works on the web – for the better!