Across the Internet marketing world, companies of all sizes are trying to figure out what really works on the web.
One thing that’s emerging, as a common philosophy and something that’s also borne out by numbers, is that creating intriguing, substantial web content is a way to get real brand visibility, and keep people coming back, to eventually buy.
The Content Philosophy
More business leaders are experiencing a ‘conversion’ from the days of the average, keyword-stuffed, short SEO post, to a new vision of ‘real pages’ that make sense and that readers connect to.
Contently, an engine for brand content serving many established blue-chip companies, is pushing this idea, but firms like this one are not alone. They’re joined by some household names in evangelizing about good content and how it works. For example, Contently’s Ritika Puri interviewed Pinterest head of content strategy Tiffani Jones Brown, the idea of high quality content as a “prime mover” of e-commerce is something that emerged as a main theme.
Doing the ROI
Yes, but what will good content really get me? How much does it help?
Those who are reading up on the value of content strategy are finding that it’s not all airy, spun-sugar stuff, but relates to real numbers. Contently also provides articles showing real, concrete ways to get content marketing ROI, for example, assessing the numbers of seconds a reader stays engaged in a first site visit, and how that corresponds to a conversion down the line.
WebSubstance: How We Can Help
Our team at WebSubstance understands the power of getting good content on the page. We can provide our clients with content marketing that works in the specific ways that entrepreneurs are talking about.
Along with comprehensive web design, we can add feature content to your site that represents something “readable” – results that readers want, not just empty stuffed shirts.
Let us become a partner in building your web site from the ground up, not just to get landing pages in place or showcase a corporate logo (although those things are important too) – but to start creating a conversation that, in the parlance of marketing heads around the world, will ‘bring all the customers.’