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Tag: Search Engine Marketing

Telling a Relatable Story

In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You

What Do You Do?

It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also something that web visitors ask companies every time they go online and eventually end up on a landing page. People want to know what your

It’s All About Pictures

They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are still important. It’s true that online text is the meat of what web users interact with. In some ways, photos are just window dressing. But

URL: Why Does It Matter for Your Business?

Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that is easy to spell, that sticks in the viewer’s mind, and something that’s easy to navigate to. But beyond that, there are other questions about

Is Bounce Rate Bothering You?

What is a bounce rate, and why should you worry about it? The bounce rate is one of those very important metrics for your website performance. A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated when a user opens a single page on

Mobile Site Optimization Guide

We live online, or should we say, we live mobile. Our smartphone has become our go-to-assistant for a lot of our daily tasks: texting, emailing, calling or social networking. When your business invests in mobile, it is investing in reaching a big audience — with so many Americans and others

Local Business Marketing – How to Measure the Success

In the old days of marketing, the craft of reaching out to customers was largely intuitive. Marketers and salespeople had to design the best creative campaigns that they could, and then just see how well they worked. From there, you have the drama of AMC’s hit classic TV show “Mad

PPC for Local Business – Why Is It So Effective?

While many businesses take advantage of a diverse online marketing approach, some of them ignore some of the biggest opportunities for multi-channel web marketing. One of the most basic examples is relying heavily on SEO and organic search marketing without including pay per click marketing or PPC. PPC can really