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Tag: PPC

Blogging: The Smart Way to Market Your Local Business

Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers? There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content blogging. Think about it —

PPC for Local Business – Why Is It So Effective?

While many businesses take advantage of a diverse online marketing approach, some of them ignore some of the biggest opportunities for multi-channel web marketing. One of the most basic examples is relying heavily on SEO and organic search marketing without including pay per click marketing or PPC. PPC can really