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Tag: Northern Virginia

How AI and Machine Learning Can Change Audience Targeting

Maybe you’re hearing a lot about machine learning or deep learning, or reading articles about artificial intelligence (AI), and you’re wondering what this really means for business. The rapid progress that the data scientist community is making on machine learning and AI will change the ways that we do business

What do you do about SEO when Google algorithms have changed?

Over the last few years, many business owners have been pretty confused about how to tackle online marketing — and we’re not surprised. The average business owner faces a real uphill battle in understanding how quickly changing Google algorithms have affected page ranking and visibility for online efforts. History of

Telling a Relatable Story

In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You

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Is There A Buzz?

The Internet is like a beehive — activity coalesces around shared goals and interests. Build a site that appeals to common interests, and you’ll build organic readership that’s going to trump anything that your SEO team can dream up. Traditional Search Engine Optimization As the Internet has evolved, companies have

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Are Your Logos ‘Responsive?’

Lots of us have got the memo about responsive web design and making sure controls are user-friendly, but not as many sites have great text. Top-level logos can benefit from some extra TLC, like stretching them into creative shapes, etc. That really draws the reader’s eye and makes a site

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5 Reasons to go with a Professional Web Design Firm

A lot of companies realize that the constraints on their own time and resources, it makes sense to hire a professional web design firm to create a new web project, rather than making their own staffers build one of these projects from scratch. However, some are still on the fence,

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A Few Reasons to Update Your Portrait

Some companies invest in professional portrait services or other photography services, and that’s a good idea. Not having this kind of photography on a web site can create a poor impression. But there’s another issue: companies can end up using these images long past their expiration dates. Here are some