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Tag: Copy Writing

Telling a Relatable Story

In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You

What Do You Do?

It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also something that web visitors ask companies every time they go online and eventually end up on a landing page. People want to know what your

Is Bounce Rate Bothering You?

What is a bounce rate, and why should you worry about it? The bounce rate is one of those very important metrics for your website performance. A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated when a user opens a single page on