The Right Placement
Just like with older forms of advertising and outreach, social media efforts need just the right touch. They need consistent plans for getting the right numbers of posts out at the right times. Think about that critical flash point in radio and tv where all of a sudden, the repetition of even the best ad becomes too much. That’s applicable to Facebook and other social media platforms, too.
That’s why companies talk so much about “social media strategy” – because this kind of work does need to be strategic. You need a partner that has your social wants and needs in mind.
We develop a holistic social marketing strategy for your brand, combining the right balance between organic campaigns and community management and paid ads. We identify the right audience segments for you who are most likely to pay attention to your organic posts and ads and engage immediately. Based on the sentiment analysis, we help build a long term relationship with the audience and efficiently manage their feedback.
The Right Feedback
At WebSubstance, we also understand that critical “secret sauce” of social media marketing – analytics. Every campaign needs to learn from itself. How do you know what customers like? You learn, by looking at their behavior and applying it to dynamic campaigns.
Whether it’s content, length, placement, or anything else, having sets of eyes on a campaign helps marketers to know where to go with it later. Good firms take in the data vis a vis page views, bounce rates, etc. and use that to craft things like blogs and social media programs.
Let WebSubstance help with fine-tuning your outreach social media spaces – to really get your message out the right way to the audience that matter most for your business.