When it comes to local SEM and PPC campaigns, things can get challenging. Apart from the competition in bidding, local businesses are challenged by the right campaign strategy, budget for PPC spend, and management of campaigns on a regular basis.
WebSubstance can help. We’ve got years of experience in ROI-driven PPC campaign strategy, activation, and management.
It’s All About Your ROI
We strictly work around your CPA (cost per acquisition) goal and thrives to use the latest features in Google Ads and Microsoft (Bing) Ad on top of developing a long term, profitable paid SEM strategy. We usually start with a modest budget and show results and then go from there.
Our expertise in SEM includes but are not limited to:
- Customer persona and buying intent-based keyword (search terms) research and segmentation
- Landing page development, A/B testing, and optimization
- Campaign optimization across its entire value chain of keyword > creative (ads) > landing page
We focus on the quality score of all the keywords across all campaigns to achieve higher ranking even with a modest bidding.
Most of our clients experience 30-60% improvement in sales and leads from PPC campaigns for the same media budget.