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Mobile Site Optimization Guide

We live online, or should we say, we live mobile.

Our smartphone has become our go-to-assistant for a lot of our daily tasks: texting, emailing, calling or social networking.

When your business invests in mobile, it is investing in reaching a big audience — with so many Americans and others around the world now carrying smartphones, mobile-first and responsive design is something that companies can’t afford to ignore.

When you create a better mobile system for your company, you’re automatically boosting customer loyalty and building incentives for customer engagement. You’ll see interest in your company soar as so many people who are searching on smartphones are able to better interact with your business online.

Mobile Moments – Some Statistics
Google loves to call it “Mobile Moments”, means, we just don’t go mobile, we live mobile. According to its recent studies, an average American checks her/his mobile device 150 times a day! Out of that more than 80% of time, s/he is wants to do something (take some action on a website) or buy something.  74% of the people say they will come back to a site which offers good mobile experience. A case study shows that companies who don’t have a mobile-friendly site experience 37% increase in bounce rate, 33% drop in customer interactions and 27% drop in organic ranking. These numbers are alarming and cannot be ignored. So the message is clear – “Go big on mobile and tap into new opportunity for your business.”

Winning on Mobile – A Customized Three-Step Plan for Your Business
At WebSubstance, we know how to renovate a business site to make it mobile-first and responsive, and create the kind of attraction and interest that your business deserves.

First, it’s important to create a great mobile experience for customers. As with other kinds of interface and customer experience designs, you have to see things through the customer’s eyes. You have to guide them through your website in an easy, transparent way, and show them just the best parts of your business, without giving them any frustrating road blocks or obstacles. When you design a great, easy and engaging mobile experience, you’re going to reap a harvest of new activity and interest online.

You’ll also need some custom design recommendations that will help your mobile site achieve your business goals. WebSubstance can offer specific suggestions and recommendations, such as changes to text and image layout, the use of responsive icons, and the re-ordering of landing pages or other web pages to help create a better journey for customers. Responsive icons are one of the big features that can enhance a customer’s mobile experience — by making controls intuitive and simple, you are cutting down on the workloads for your site visitors, and helping them to access your business more easily and more quickly.

With that in mind, it’s also important to have adequate site support. Your mobile site needs to load at a decent speed — it’s not just a question of designing the best interface, but also making sure that even customers with older phones will be able to navigate your site easily.

There are several strategies you can pursue to make sure your site is fast enough. You can test the site on a range of devices, to make sure that last year’s smartphones can still browse your site well. You can minimize big downloads, so that pages load more quickly. You can also change the order of page loads and otherwise shuffle the layout of your site in order to meet responsive design benchmarks.

WebSubstance is willing and ready to help you with these changes to your business model online to make you more mobile-friendly. Let us help you to craft a mobile footprint that is competitive, to help your business achieve a winning reputation in the world of iPhone and Android platforms that we live in now.