What is a bounce rate, and why should you worry about it?
The bounce rate is one of those very important metrics for your website performance. A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated when a user opens a single page on your site and then exits without clicking to or visiting any other page. Bounce rate calculated as the percentage of all sessions on your site in which users viewed only a single page.
So it is no-brainer, if you see a high bounce rate in your Analytics, you have reasons to be worried. It simply means visitors coming to your site are not taking any interest in your website, your business or your value prop. Usually a bounce rate higher than 30% is not good.
So you what can do? Let’s try to understand the possible reasons for a bounce. It can be one or combination of many in the following list
- Website content is not well written or not clear enough to convey the business service or product, making it difficult for a new visitor to figure it out in a reasonable time.
- Website design and navigation are not good enough for a visitor to stay interested in browsing the site.
- You might have the best design and copy, but your site downloads quite slow; your visitor is impatient, and she or he will bounce.
Serious businesses always pay attention to lower the bounce rates. They want eyes on the page, not just page views. In fact, in many cases, time spent on the page has become more important than the raw number of page views that you get.
Let’s talk about the copy and content factor for the bounce rate.
Create Clean Text for Visitors, and Make It Make Sense!
Investing in quality text is one of the best ways to make sure people stay on your site to see what your business has to offer.
Breaking Down Text
Another key rule is to avoid the temptation to hammer web readers with long, dense paragraphs of text. Even if you have something technical or detailed to say, it’s imperative to keep sentences and paragraphs short. It helps both ways, for human and search engines. You’ll get less bounce from human, and search engines will look at your site more favorably as they also prefer structured content.
Hide the Hook
Of course, it’s also important to really have something to say to people. At the end of the day, you need to be reinforcing real ideas and concepts that appeal to your customers.
How can you take care of all these?
You don’t need to. Let WebSubstance take care of your bounce issue and website copy. We have extensive experience helping clients to get their messages heard on the web correctly and in an engaging way. Along with web2 standard design and UX, illustrations and high-quality photos, we provide complete copy services for your main business sites, blogs and social media. And that will have a great impact on your sites bounce rate. Ask WebSubstance about how our teams can make it easy for you to build or revise a web site that’s really inviting, not just a “wall of text.”