Want to add one of the first critical ingredients to SEO (Search Engine Optimization) and web visibility success? Make sure your web project has a blog. That’s right, one of the first primitive efforts at online content distribution is now a major part of almost any corporate web site across many different industries. Why? Because it works.
You might have all the high-powered social media content that anybody could want, but if you don’t have a blog on your site, you’re losing out. There are a number of reasons why these simple formats are having a big impact on today’s business world.
Benefits of Blogging
One of the simplest reasons to blog is that there aren’t any gatekeepers.
When you set up camp on Facebook, Twitter, Pinterest or any one of those new and popular social media sites, you’re dealing with that company’s infrastructure. Whether it’s a profile, a tweet or even an avatar, everything you do conforms to the frameworks that other corporate developers have made. With a blog, you work from a bare-bones web structure and you create the content — and a lot of the formatting. You don’t have to sign into anything, sign up for anything, or enter little bits of information about yourself into text boxes. You just build it.
Another great reason for maintaining a blog is that it’s an interesting, accessible format for both human and non-human readers.
Because of its title and paragraph structure, a blog works well with some of the newest Google algorithms that experts are calling ‘semantic SEO strategy,’ where you get further with organic writing than you do with generic keywords. At the same time, a blog is also a relatable way for people to find out more about your company and your products.
Tips for Better Blogging
When it comes to how to set up your blog the right way, there is no magic bullet, but there are some good guidelines that would apply to most company blogs. You want to have good visuals to dress up your web space for the reader’s eye.
You also want to have good text. How you do this depends on what you’re selling, where you’re positioned in the industry (or where you want to be), and what kinds of stories you want to tell to potential customers and anyone who visits your site. Some companies use a breaking news approach, tying newspaper stories or other reports to their industries. Others offer lists of “tips and tricks” for an industry process, or other kinds of educational or “edutainment” post formats. Either way, you want easy, relatable writing that promotes your business — and of course, the commas and periods have to be in the right place!
WebSubstance can help your company with all of the ins and outs of setting up your blog the right way. We have excellent content programs to create and maintain your blog, along with comprehensive online marketing services. We can help you make sure that you’re not missing out on all the organic traffic comes from having a blog tab on menu bar of your site.