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Introducing your local partner for Web Design, Search Engine Marketing and Photography.

We add value to your business.

With our client’s vision at the forefront, our talented team develops, designs and creates custom digital solutions. We deliver aesthetically beautiful, seamlessly functional results that distinguish your business from the others. And, we value our customers’ input throughout the entire process, advising, educating, and engaging them every step of the way.

We see your business as if it was our own.

We are problem solvers who truly believe that there is a solution in everything we do. We take extreme pride and special care to make sure your company website stands out to customers by offering aesthetic appeal, functionality, and ability to engage audiences to increase traffic and sales.

Service Area

Web Substance is located in Northern Virginia, and serves clients in the Washington D.C. metropolitan area and across the United States.

Typical Clients

We leverage our experience to create custom web design and digital marketing solutions for:
• Small-to-medium-sized businesses
• Medical & dental practices
• Professional practices
• Beauty salons
• Health services
• Technology firms
• Home builders & home services professionals
• Healthcare & pharmaceutical brands


Our friendly staff would love to help you realize your business’ potential.
We feature a team of highly skilled, knowledgeable creative professionals.
Together, we help to turn our clients’ visions into reality, and ensure maximum success.

Jenny Le

Jenny Le

Jenny is responsible for corporate identity, business development and client relations. She delights WebSubstance clients with her creativity and can-do attitude.

Although she majored in Marketing/Market Research, Jenny has always been fascinated with design. As a 8th grader growing up in Montreal, Quebec, Jenny designed and sewed custom purses for her friends for $3 each.

In addition to her passion for fantasy stories, Jenny loves playing tennis during her spare time.

Proud member of NAWBO Greater DC Chapter (Board and Committee Marketing Chair Member), One Dulles Toastmaster Club, and Toastmaster for Business Leaders.

Michael Pettigrew

Michael Pettigrew

The genius behind our amazing photography, Michael also finds the time to do web development, graphic design and web coding.

With over 15 years of experience in the IT industry, he has acquired skills in various domains. From PM, DBA, System Administrator, Technical Leader to Web Designer, Michael was able to develop strong technical and artistic skills which allow him to become an hybrid individual who can design sophisticated web sites from A to Z.

Growing up, Michael wanted to be a police officer, but later attended college for Computer Science. These days Michael is quite the Renaissance man. When he’s not working his tech magic, taking pictures or designing websites, Michael can be found on the squash court. He is also a talented illustrator and cartoonist, and has been sketching since he was 12.