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Introducing your local partner for Web Design, Search Engine Marketing and Photography.


WebSubstance: your partner for website design services, search engine marketing and photography. Based in Northern Virginia, our talented team serves clients located throughout the Washington, D.C. metropolitan area, including Fairfax County, Loudoun County, Arlington, Alexandria, Centreville, Falls Church, Reston, Herndon, Springfield, Bethesda, Rockville and beyond.

When our clients look good … we look good.

Here at WebSubstance, we’ve got a unique mix of talent. We’re innovators, dreamers, designers, photographers, and creative engineers. We offer a complete suite of website design, content, and photography services that fit every budget, and we live by the mantra, “When our clients look good, we look good.”

We add value to your business.

With our client’s vision at the forefront, our talented team develops, designs and creates custom digital solutions. We deliver aesthetically beautiful, seamlessly functional results that distinguish your business from the others. And, we value our customers’ input throughout the entire process, advising, educating, and engaging them every step of the way.

We see your business as if it was our own.

We are problem solvers who truly believe that there is a solution in everything we do. We take extreme pride and special care to make sure your company website stands out to customers by offering aesthetic appeal, functionality, and ability to engage audiences to increase traffic and sales.


Our friendly staff would love to help you realize your business’ potential.
We feature a team of highly skilled, knowledgeable creative professionals.
Together, we help to turn our clients’ visions into reality, and ensure maximum success.

Jenny Le

Jenny is responsible for corporate identity, business development and client relations. She delights WebSubstance clients with her creativity and can-do attitude.

Although she majored in Marketing/Market Research, Jenny has always been fascinated with design. As a 8th grader growing up in Montreal, Quebec, Jenny designed and sewed custom purses for her friends for $3 each.

In addition to her passion for fantasy stories, Jenny loves playing tennis during her spare time.

Proud member of NAWBO Greater DC Chapter and Marketing Chair, Loudoun County Chamber of Commerce, and One Dulles Toastmaster Club (VP of Public Relations).

Michael Pettigrew

The genius behind our amazing photography, Michael also finds the time to do web development, graphic design and web coding.

With over 15 years of experience in the IT industry, he has acquired skills in various domains. From PM, DBA, System Administrator, Technical Leader to Web Designer, Michael was able to develop strong technical and artistic skills which allow him to become an hybrid individual who can design sophisticated web sites from A to Z.

Growing up, Michael wanted to be a police officer, but later attended college for Computer Science. These days Michael is quite the Renaissance man. When he’s not working his tech magic, taking pictures or designing websites, Michael can be found on the squash court. He is also a talented illustrator and cartoonist, and has been sketching since he was 12.