Web & Mobile Design and Development

PayPal and Square – Merchant Options for Your Web Site

Sometimes, the world of the Internet seems quite bewildering – there are all sorts of questions to be answered with even the most basic e-commerce website. For instance, you have hosting concerns, security questions and the need to purchase an SSL to make your site

Is Your Web Site Linked to Your Sales Funnel?

In the past, we've talked about a lot of the basics involved in setting up a good-looking and functional website. You need good layout, good content and a consistent color scheme, among other things. Professional photography and extra Google research can help. But what about

Reaching Out to Your Team

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That's kind of a play on words for us at WebSubstance – but it's also something that

Bring Back the BBS!

Many younger people don't even remember the days before the Internet matured and became a glitzy global interface known for mammoth social media platforms like Facebook, highly sophisticated Google algorithms driving companies to invest in analytical research, and glossy, modernistic-looking websites created by graphic designers.

Browser Isolation: Check Hackers at the Door

Today’s cybersecurity world is simply buzzing with volatility. Many experts talk about the rapid “cybersecurity arms race” between hackers and malicious actors and those entrusted to protect network systems and resources from the black hat crowds able to assault systems through a globally connected Internet.

What Do You Do?

It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also something that web visitors ask companies every time they go online and eventually end up on a landing page. People

Landing Page Responsive Design: What If Your Visitor is Using a Smartphone?

With so much business going on over the Internet, companies are rushing to expand and upgrade their websites. But not enough of them are realizing that responsive design is a very important element, and that it has to be applied in practical ways. Even company

Content Quality Matters – Investing in Original Marketing Materials

Take any market or industry, and go through the web looking at a collection of company web sites. You’ll almost always find a wide spectrum of efforts — while some companies will put a lot of value into their web footprints, others will not. This

Mobile Site Optimization Guide

We live online, or should we say, we live mobile. Our smartphone has become our go-to-assistant for a lot of our daily tasks: texting, emailing, calling or social networking. When your business invests in mobile, it is investing in reaching a big audience — with