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Digital Marketing

Do You Have the Right Unified Communications?

Just a couple of years ago, we were talking about “social, mobile and local” as the three big commandments for marketing – but the Internet has been evolving at a rapid rate – and things are always changing. The social, local and mobile or “solomo”

Locational Principles in Marketing

There are many ways that machine learning and artificial intelligence can really improve business models. Companies are flocking to these new technologies to learn more about customers, refine business processes, plan better for the future and generally leverage this frontier of IT progress. One key

Who Wants to Solve a Puzzle?

In the very real competition to develop better websites than their competitors, businesses are often trying to solve “social” problems. They want to reach out and engage customers, and attract readership. They want to be better, to get better results. Quite a few marketers would

Think About a Visual Marketing Strategy

A picture is worth a thousand words! Here’s a relatively new take on a trend that’s been going on within business marketing for quite a while – something we’ve seen customers flock to as they start to understand how important it is to be dynamic

What do you do about SEO when Google algorithms have changed?

Over the last few years, many business owners have been pretty confused about how to tackle online marketing — and we’re not surprised. The average business owner faces a real uphill battle in understanding how quickly changing Google algorithms have affected page ranking and visibility

It’s All About Pictures

They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are still important. It’s true that online text is the meat of what web users interact with. In some ways, photos

Thought Leadership is Real

What do companies do nowadays to make their web sites stand out from others? What’s the real “secret sauce” in web design? Many business leaders are convinced that new forms of data visualization are the way forward. They believe in the power of flash animation