Skip links

Digital Marketing

Not Just Keywords and Tags – Today’s World of SEO

Massive investment in search engine optimization (SEO) has been a pillar of online marketing for decades now. But in the last few years, many companies have been flustered, flabbergasted and confounded by changes that they really didn't fully understand. It's not the company's fault –

Don’t Spin Your Content!

Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing. Before Google elevated its

Reaching Out to Your Team

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That's kind of a play on words for us at WebSubstance – but it's also something that

Do You Have the Right Unified Communications?

Just a couple of years ago, we were talking about “social, mobile and local” as the three big commandments for marketing – but the Internet has been evolving at a rapid rate – and things are always changing. The social, local and mobile or “solomo”

Locational Principles in Marketing

There are many ways that machine learning and artificial intelligence can really improve business models. Companies are flocking to these new technologies to learn more about customers, refine business processes, plan better for the future and generally leverage this frontier of IT progress. One key

Who Wants to Solve a Puzzle?

In the very real competition to develop better websites than their competitors, businesses are often trying to solve “social” problems. They want to reach out and engage customers, and attract readership. They want to be better, to get better results. Quite a few marketers would

Think About a Visual Marketing Strategy

A picture is worth a thousand words! Here’s a relatively new take on a trend that’s been going on within business marketing for quite a while – something we’ve seen customers flock to as they start to understand how important it is to be dynamic