When it comes to creating the best web footprint possible for a business, Google sitelinks can really help. But there’s a lot of confusion over this simple Google feature. At WebSubstance, we help clients to institute or work toward simple additions like Google sitelinks to
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or
Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that is easy to spell, that sticks in the viewer’s mind, and something that’s easy to navigate to. But beyond that,
Maybe you haven’t heard of the “SoLoMo” model, but it’s all the rage these days when it comes to digital marketing practices. SoLoMo isn’t brand-new — in fact, it’s been around for few years. But it’s still a good guideline for upgrading your marketing techniques
Many companies are realizing that they need some way to create a better experience for customers online. They want to analyze customer behavior and figure out what customers like, so that they can tailor their sites to those preferences. Doing this is likely to bring
What is a bounce rate, and why should you worry about it? The bounce rate is one of those very important metrics for your website performance. A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated when a user
Is your business using Facebook and Twitter and other social media platforms? If not, you could be missing out. Social media marketing is a huge part of what companies are doing now to develop multi-channel digital campaigns. Social media started with content sharing and building
Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers? There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content
In the old days of marketing, the craft of reaching out to customers was largely intuitive. Marketers and salespeople had to design the best creative campaigns that they could, and then just see how well they worked. From there, you have the drama of AMC’s
Local small businesses can really profit from good digital marketing. E-commerce may have started with large shopping portals and mega chains, but it’s making its way to Main Street. Nowadays, so much of what people buy gets bought over the web that small businesses almost