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Locational Principles in Marketing

Locational Principles in Marketing

There are many ways that machine learning and artificial intelligence can really improve business models. Companies are flocking to these new technologies to learn more about customers, refine business processes, plan better for the future and generally leverage this frontier of IT progress. One key

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Who Wants to Solve a Puzzle?

Who Wants to Solve a Puzzle?

In the very real competition to develop better websites than their competitors, businesses are often trying to solve “social” problems. They want to reach out and engage customers, and attract readership. They want to be better, to get better results. Quite a few marketers would

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Using Sitelinks in Your Website

Using Sitelinks in Your Website

When it comes to creating the best web footprint possible for a business, Google sitelinks can really help. But there’s a lot of confusion over this simple Google feature. At WebSubstance, we help clients to institute or work toward simple additions like Google sitelinks to