Blog - Part 2

Not Just Keywords and Tags – Today’s World of SEO

July 14, 2020

Massive investment in search engine optimization (SEO) has been a pillar of online marketing for decades now. But in the last few years, many companies have been flustered, flabbergasted and confounded by changes that they really didn't fully understand. It's not the company's fault –

Is Your Web Site Linked to Your Sales Funnel?

June 9, 2020

In the past, we've talked about a lot of the basics involved in setting up a good-looking and functional website. You need good layout, good content and a consistent color scheme, among other things. Professional photography and extra Google research can help. But what about

Be Safe – Stay Healthy

March 29, 2020

Be Safe and Stay Healthy! -WebSubstance Team

Don’t Spin Your Content!

March 22, 2020

Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing. Before Google elevated its

Reaching Out to Your Team

February 10, 2020

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That's kind of a play on words for us at WebSubstance – but it's also something that

Arriving at a Nash Equilibrium

January 14, 2020

A lot of us don't often hear about the ‘Nash equilibrium’ – but it's something that is absolutely valuable in explaining new technologies to audiences. It may be mostly the province of formal academic speakers in a lecture setting, but the Nash equilibrium can tell

Building the Best Drive-Through – Four Ways AI and ML Are Reinventing Business

December 11, 2019

When people who aren't much involved with AI read about it, there's often a lot of confusion. You can look at the technical ways that people set up artificial intelligence and machine learning projects, and not really understand how it practically helps business. Yes, you

Bring Back the BBS!

November 22, 2019

Many younger people don't even remember the days before the Internet matured and became a glitzy global interface known for mammoth social media platforms like Facebook, highly sophisticated Google algorithms driving companies to invest in analytical research, and glossy, modernistic-looking websites created by graphic designers.

Six Top Applications of Artificial Intelligence in Marketing

October 11, 2019

How is artificial intelligence important in marketing? – Let's count the ways… Machine learning and artificial intelligence are rapidly changing the world we live in. From medicine and agriculture to retail, marketing and business administration, AI is giving us better tools to work with. Here

Humans Process Images, Too!

March 14, 2019

There's a lot today that's being said about artificial intelligence and image processing – and some of it’s shedding light on how we perceive images as humans. Essentially, we have specific visual processes through which we take in pictures – and on the web, that's

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