Blog - Part 2

March 22, 2020

Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing. Before Google elevated its

Reaching Out to Your Team

February 10, 2020

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That's kind of a play on words for us at WebSubstance – but it's also something that

Arriving at a Nash Equilibrium

January 14, 2020

A lot of us don't often hear about the ‘Nash equilibrium’ – but it's something that is absolutely valuable in explaining new technologies to audiences. It may be mostly the province of formal academic speakers in a lecture setting, but the Nash equilibrium can tell

Building the Best Drive-Through – Four Ways AI and ML Are Reinventing Business

December 11, 2019

When people who aren't much involved with AI read about it, there's often a lot of confusion. You can look at the technical ways that people set up artificial intelligence and machine learning projects, and not really understand how it practically helps business. Yes, you

Bring Back the BBS!

November 22, 2019

Many younger people don't even remember the days before the Internet matured and became a glitzy global interface known for mammoth social media platforms like Facebook, highly sophisticated Google algorithms driving companies to invest in analytical research, and glossy, modernistic-looking websites created by graphic designers.

Six Top Applications of Artificial Intelligence in Marketing

October 11, 2019

How is artificial intelligence important in marketing? – Let's count the ways… Machine learning and artificial intelligence are rapidly changing the world we live in. From medicine and agriculture to retail, marketing and business administration, AI is giving us better tools to work with. Here

Humans Process Images, Too!

March 14, 2019

There's a lot today that's being said about artificial intelligence and image processing – and some of it’s shedding light on how we perceive images as humans. Essentially, we have specific visual processes through which we take in pictures – and on the web, that's

Browser Isolation: Check Hackers at the Door

February 12, 2019

Today’s cybersecurity world is simply buzzing with volatility. Many experts talk about the rapid “cybersecurity arms race” between hackers and malicious actors and those entrusted to protect network systems and resources from the black hat crowds able to assault systems through a globally connected Internet.

Do You Have the Right Unified Communications?

January 15, 2019

Just a couple of years ago, we were talking about “social, mobile and local” as the three big commandments for marketing – but the Internet has been evolving at a rapid rate – and things are always changing. The social, local and mobile or “solomo”

Locational Principles in Marketing

December 4, 2018

There are many ways that machine learning and artificial intelligence can really improve business models. Companies are flocking to these new technologies to learn more about customers, refine business processes, plan better for the future and generally leverage this frontier of IT progress. One key

703 470 0808

Mon-Fri 8am - 6pm EST

Don’t Spin Your Content!