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Don’t Spin Your Content!

Don’t Spin Your Content!

Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing. Before Google elevated its
Reaching Out to Your Team

Reaching Out to Your Team

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That's kind of a play on words for us at WebSubstance – but it's also something that
Arriving at a Nash Equilibrium

Arriving at a Nash Equilibrium

A lot of us don't often hear about the ‘Nash equilibrium’ – but it's something that is absolutely valuable in explaining new technologies to audiences. It may be mostly the province of formal academic speakers in a lecture setting, but the Nash equilibrium can tell
Bring Back the BBS!

Bring Back the BBS!

Many younger people don't even remember the days before the Internet matured and became a glitzy global interface known for mammoth social media platforms like Facebook, highly sophisticated Google algorithms driving companies to invest in analytical research, and glossy, modernistic-looking websites created by graphic designers.