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The Trouble with Channels

The Trouble with Channels

The digital marketing world is different than it was just a few years ago. If you grew up on SEO keywords and HTML website coding, you’ve seen the industry come a long way. Old Google algorithms give way to new. The world rushes from desktop

Starting a Podcast?

Starting a Podcast?

We’ve often talked about the proliferation of digital marketing channels and how companies need to think outside the box. Here’s a thought – in an age where we’re moving beyond simple text and images on the web, a podcast may be just what the doctor

How to Make Digital Marketing Fun in Zoom Meeting
Making Digital Marketing Fun

Making Digital Marketing Fun

As you’re diving into your overall web strategy, don’t overlook one important aspect of how you reach your audiences. Make it fun! Listen, in these trying days, people are stuck indoors with their devices. They don’t want to do research with a notepad, or scan

Robot Playing Jeopardy - Alex Trebek tribute
Rented Web Sites

Rented Web Sites

We hear this all the time at WebSubstance – people wonder why they shouldn’t just sign up with one of those generic rental site operators, and get a landing page to give themselves some visibility, without wading into the uncharted waters of owning and administrating