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Are Your Logos ‘Responsive?’

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Lots of us have got the memo about responsive web design and making sure controls are user-friendly, but not as many sites have great text. Top-level logos can benefit from some extra TLC, like stretching them into creative shapes, etc. That really draws the reader’s eye and makes a site stand out in the herd. Get this and more from WebSubstance…

When it comes to web design, it’s often the little details that allow a site to stand head and shoulders above the competition.

By now, with the global Internet acting as a major e-commerce hub for more than a decade, most businesses have mastered the art of the 500-word page, and the basics of how to create a web menu. Likewise, with mobile commerce making up so much of the online landscape, companies are now migrating from the traditional HTML designs of laptop and desktop days, to dual-use sites that can present a project well on either a computer screen, or a smaller smart phone or mobile device.

Responsive Controls

Experts talk a lot about ‘responsive design,’ the need to make sure that all users have a good time on your site. Responsive design basically means making sites accessible for both computer and mobile device users. It means eliminating all of that crazy up-and-down and side-to side-scrolling, and creating controls that make sense when they’re populated on a smartphone.

But in all that, you don’t hear a lot about the role of text. Pieces of text need to be ‘responsive’ in an entirely different way. They need to create a response in the reader. And with so much clutter on the Internet, that’s getting harder and harder over time.

Creating Great Logos

Logos and other short bits of text need to be built right to get attention.

So many companies are simply typing in page content, and maybe clicking on a headline 1 or headline 2 format for more important titles and headers. The text really isn’t reaching out to readers. It doesn’t have the great typography and layout that draws people in and makes the company look impressive online.

Creating great logos means making an eye-catching bit of text that doesn’t conform to the standard fonts that you see all over the web — Times New Roman, etc. How do you do this? You basically have to break out of the box, take each letter and make it an art form. This long list of examples at Awward will give you a good set of starter examples on real, innovative logo design — for example, in many of these, specific letters are made into objects. In others, letters are tweaked, curved or stretched in a way that’s different and catches the eye.

At WebSubstance, we understand that every element of your web site needs to be great. You don’t just need responsive design and overall functions – you need style. That means every word and every image has to evoke a feeling in a reader. You don’t just want to plunk down content, even if you have the best HTML/CSS design. Let WebSubstance help you with your web projects. Our experienced technicians and creative people will give you that one-two punch: a site that users can easily navigate, with straightforward controls and icons, but that also has a lot of curb appeal. Don’t settle for less. Go with a firm that understands the real values of professional web design.