Blog and Social Media

Boost your business's online presence.

When it comes to social media and blog writing, our team is focused on strategy, engagement, analytics, and creativity. We create custom, quality content on major social media platforms, including Facebook, Twitter and Google+, and write powerful, compelling, and unique blog posts.

Instead of just "throwing things up" on social media, WebSubstance works carefully with each client, to get the results that will really complement an investment in a web space.

The Right Content

Whether it's on Facebook or Twitter, Pinterest or Foursquare, or anywhere else on the web, social media content has to be good. It starts with good spelling and grammatical quality, and clean copy, but it goes much further. The short-form posts that businesses put on Facebook and other social media sites have to reach people. They need to be engaging entries into a new relationship with a business. Blog posts, as well, have to do certain things. They work to provide a kind of "easy initiation" of customer contact. To do this, they have to have quality. They have to have, well, substance. And they need to be factually accurate and timely, and deliver to readers.

The Right Placement

Just like with older forms of advertising and outreach, social media efforts need just the right touch. They need consistent plans for getting the right numbers of posts out at the right times. Think about that critical flash point in radio and tv where all of a sudden, the repetition of even the best ad becomes too much. That's applicable to Facebook and other social media platforms, too.

That's why companies talk so much about "social media strategy" – because this kind of thing does need to be strategic. You don't want a third party firm "churning" out posts just to be able to bill for them. You want a partner that has your wants and needs in mind.

The Right Feedback

At WebSubstance, we also understand that critical "secret sauce" of social media marketing – analytics. Every campaign needs to learn from itself. How do you know what customers like? You learn, by looking at their behavior and applying it to dynamic campaigns.

Whether it's content, length, placement, or anything else, having sets of eyes on a campaign helps marketers to know where to go with it later. Good firms take in the data vis a vis page views, bounce rates, etc. and use that to craft things like blogs and social media programs.

Let WebSubstance help with fine-tuning your outreach blogs and social media spaces – to really get your message out the right way.

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Corporate Photography

Contact Us

21800 Town Center Plaza, #266A-281
Sterling, VA 20164
(703) 470-0808
Jenny Le - President
  • We have been working with Jenny and the WebSubstance team since 2009. We just finished revamping our website and it looks fabulous. We also implemented SEO and made a responsive version for tablets and mobiles. I enjoy working with Jenny. She is patient, professional and honest. She tells you everything to expect ahead of time, and goes above and beyond of what is she is supposed to do. She always has great suggestions. Whatever we need, even if it’s not website-related, she tries to help. She is always available to answer questions. She takes the time to explain things clearly and as a result, I have learned a lot from her. We love Michael’s photography too, and we will be using him again to take photos at our annual fundraising galas. I highly recommend WebSubstance. Lama Sayegh NajjarExecutive Director The American Foundation for Saint George Hospital

    Lama Sayegh Najjar - The American Foundation for Saint George Hospital, Inc.

  • We were looking to dramatically upgrade our website and Jenny and the good folks at Websubstance were highly recommended to us. Over the course of a couple of meetings it became clear that we had picked the right firm to do business with. Websubstance's knowledge of the market place combined with their ability to bring our vision to the new website have made us happy, long term clients. Stephanie Colburn USAT/ASCA Certified Coach/ CPT

    Stephanie Colburn - Colburn Body Concept

  • Thanks for your help in getting our new logo redesigned on time and on budget. Not only did we find you very easy to work with but we appreciated all your creative ideas which resulted in a fresh new design. The new logo is a real advantage in distinguishing us from the competition. We look forward to working with you on our next project." Gerry Preville, MBA, CPA CEOAccounting for Tech

    Gerry Preville - Accounting for Technology

  • Websubstance has exceeded my expectations with the development of a new company website. They have integrated the various aspects of my company into one cohesive website that is easy to navigate as well as vibrant and eye catching. Websubstance has also taken over management of the Google Ad words campaign and our Search Engine Optimization. This is a critical part of business development that needs to be constantly evaluated and improved. With the monthly updates and analysis report, I can easily monitor their work. Any adjustments I have requested have been attended to immediately. I feel our company is in good hands and it is reassuring to know I am working with a local company. I highly recommend Websubstance to any company looking to upgrade their website and manage their online advertising. Kim Krukowski Administrative Director Mammoth Office Furniture, LLC Herndon, VA

    Kim Krukowski - Mammoth Office Furniture, LLC

  • I've been working with Jenny for the last six years. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I'm always available to be a reference for them. Mary Taylor Owner Brush Strokes Salon

    Mary Taylor - Brush Strokes Salon

  • Our office was referred to Jenny at Websubstance by a colleague who had used her services and was happy with the outcome. In addition, I like to use local firms that are not part of a huge business. She will do as little or as much as you are comfortable with, including graphics, photos and SEO. We received personalized service with a great deal of patience on her part, and we are happy with the outcome. Dr. Richard Rubino D.D.S.

    Dr. Richard Rubino - Rubino Dental

  • Jenny has developed great websites for both our organizations. WebSubstance has been very professional, timely and produces a fantastic product. I felt we received above and beyond service at a very reasonable price. I would highly recommend Jenny and WebSubstance for your Website developments.” Dr. Herb Hughes President of NVOSCPast President of the Alexandria Dental Society

    Dr. Herb Hughes - Northern Virginia Orthodontic Study Club (NVOSC)