Introducing your local partner for Web Design, Search Engine Marketing and Photography.

Introducing WebSubstance: your partner for website design services, search engine marketing and photography. Based in Northern Virginia, our talented team serves clients located throughout the Washington, D.C. metropolitan area, including Fairfax County, Loudoun County, Arlington, Alexandria, Centreville, Falls Church, Reston, Herndon, Springfield, Bethesda, Rockville and beyond.

When our clients look good ... we look good.

Here at WebSubstance, we’ve got a unique mix of talent. We’re innovators, dreamers, designers, photographers, and creative engineers. We offer a complete suite of website design, content, and photography services that fit every budget, and we live by the mantra, “When our clients look good, we look good.”

We add value to your business.

With our client's vision at the forefront, our talented team develops, designs and creates custom digital solutions. We deliver aesthetically beautiful, seamlessly functional results that distinguish your business from the others. And, we value our customers’ input throughout the entire process, advising, educating, and engaging them every step of the way.

We see your business as if it was our own.

We are problem solvers who truly believe that there is a solution in everything we do. We take extreme pride and special care to make sure your company website stands out to customers by offering aesthetic appeal, functionality, and ability to engage audiences to increase traffic and sales.

Meet our Team

Our friendly staff would love to help you realize your business' potential.
We feature a team of highly skilled, knowledgeable creative professionals.
Together, we help to turn our clients’ visions into reality, and ensure maximum success.

Jenny is responsible for graphic design, corporate identity, business development and client relations. She delights WebSubstance clients with her creativity and can-do attitude.

Although she majored in Marketing/Market Research, Jenny has always been fascinated with design. As a 8th grader growing up in Montreal, Quebec, Jenny designed and sewed custom purses for her friends for $3 each.

In addition to her passion for fantasy stories, Jenny loves playing tennis during her spare time. She is mom to daughter Chloe as well as to two dogs and a cat named Q-Tip.

Member of Rotary Club of Sterling, VA, and Loudoun County Chamber of Commerce.

Jenny Le's LinkedIn profileJenny Le's profile

The genius behind our amazing photography, Michael also finds the time to do web development, graphic design and web coding.

With over 15 years of experience in the IT industry, I have acquired skills in various domains. From PM, DBA, System Administrator, Technical Leader to Web Designer, Michael was able to develop strong technical and artistic skills which allow him to become an hybrid individual who can design sophisticated web sites from A to Z.

Growing up, Michael wanted to be a police officer, but later attended college for Computer Science. These days Michael is quite the Renaissance man. When he’s not working his tech magic, taking pictures or designing websites, Michael can be found on the ice with hockey stick in glove, resplendent in full goalie garb. He is also a talented illustrator and cartoonist, and has been sketching since he was 12.

Michael Pettigrew's LinkedIn profileMichael Pettigrew's profile

Corporate Photography

Contact Us

21800 Town Center Plaza, #266A-281
Sterling, VA 20164
(703) 470-0808
Jenny Le - President
  • We have been working with Jenny and the WebSubstance team since 2009. We just finished revamping our website and it looks fabulous. We also implemented SEO and made a responsive version for tablets and mobiles. I enjoy working with Jenny. She is patient, professional and honest. She tells you everything to expect ahead of time, and goes above and beyond of what is she is supposed to do. She always has great suggestions. Whatever we need, even if it’s not website-related, she tries to help. She is always available to answer questions. She takes the time to explain things clearly and as a result, I have learned a lot from her. We love Michael’s photography too, and we will be using him again to take photos at our annual fundraising galas. I highly recommend WebSubstance. Lama Sayegh NajjarExecutive Director The American Foundation for Saint George Hospital

    Lama Sayegh Najjar - The American Foundation for Saint George Hospital, Inc.

  • We were looking to dramatically upgrade our website and Jenny and the good folks at Websubstance were highly recommended to us. Over the course of a couple of meetings it became clear that we had picked the right firm to do business with. Websubstance's knowledge of the market place combined with their ability to bring our vision to the new website have made us happy, long term clients. Stephanie Colburn USAT/ASCA Certified Coach/ CPT

    Stephanie Colburn - Colburn Body Concept

  • Thanks for your help in getting our new logo redesigned on time and on budget. Not only did we find you very easy to work with but we appreciated all your creative ideas which resulted in a fresh new design. The new logo is a real advantage in distinguishing us from the competition. We look forward to working with you on our next project." Gerry Preville, MBA, CPA CEOAccounting for Tech

    Gerry Preville - Accounting for Technology

  • Websubstance has exceeded my expectations with the development of a new company website. They have integrated the various aspects of my company into one cohesive website that is easy to navigate as well as vibrant and eye catching. Websubstance has also taken over management of the Google Ad words campaign and our Search Engine Optimization. This is a critical part of business development that needs to be constantly evaluated and improved. With the monthly updates and analysis report, I can easily monitor their work. Any adjustments I have requested have been attended to immediately. I feel our company is in good hands and it is reassuring to know I am working with a local company. I highly recommend Websubstance to any company looking to upgrade their website and manage their online advertising. Kim Krukowski Administrative Director Mammoth Office Furniture, LLC Herndon, VA

    Kim Krukowski - Mammoth Office Furniture, LLC

  • I've been working with Jenny for the last six years. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I'm always available to be a reference for them. Mary Taylor Owner Brush Strokes Salon

    Mary Taylor - Brush Strokes Salon

  • Our office was referred to Jenny at Websubstance by a colleague who had used her services and was happy with the outcome. In addition, I like to use local firms that are not part of a huge business. She will do as little or as much as you are comfortable with, including graphics, photos and SEO. We received personalized service with a great deal of patience on her part, and we are happy with the outcome. Dr. Richard Rubino D.D.S.

    Dr. Richard Rubino - Rubino Dental

  • Jenny has developed great websites for both our organizations. WebSubstance has been very professional, timely and produces a fantastic product. I felt we received above and beyond service at a very reasonable price. I would highly recommend Jenny and WebSubstance for your Website developments.” Dr. Herb Hughes President of NVOSCPast President of the Alexandria Dental Society

    Dr. Herb Hughes - Northern Virginia Orthodontic Study Club (NVOSC)