The Value of SoLoMo for Web Marketing - WebSubstance - Web Design and Search Engine Marketing

The Value of SoLoMo for Web Marketing

Maybe you haven't heard of the “SoLoMo” model, but it's all the rage these days when it comes to digital marketing practices.

SoLoMo isn't brand-new -- in fact, it's been around for few years. But it's still a good guideline for upgrading your marketing techniques and building modern webpages that lead your business toward success.

Linguistic experts call SoLoMo a “portmanteau” -- which is a fancy name for a collection of words abbreviated into their individual syllables. In the case of SoLoMo, the term combines the three words: social, local, and mobile.

Social Marketing

To many people, the value of social marketing is as evident as the nose on your face. We tend to think of Facebook first, just because it's such a primary social platform. It's not just because everybody uses it, either. Facebook started accommodating business with items like the Facebook Open Graph, and specific builds for business profiles. Now it's considered kind of negligent for small business to not have a Facebook page. The Facebook enterprise profile is also a great way to reach out to customers and offer coupons or discount deals. Many businesses tie the Facebook page into the website, for instance, posting blog posts on Facebook.

However, Facebook isn't the only social media platform that's very useful in digital marketing -- companies are flocking to LinkedIn, Pinterest, Twitter and many other platforms to get their message across to target audiences.

Local Marketing

This one can be pretty straightforward, too, but there is often a digital element that companies hire professionals to work with. Geo-targeting and related practices can be tricky with digital media. Professionals may tag parts of the website, use specific keywords, or otherwise target content or digital media toward a local audience. Then there’s also organic local marketing. With organic SEO and social, you're simply writing about things that are going on in the community, relevant for the local audience, which can also have a powerful impact. When you have localized content on a web site, that can really drive interest and a bigger readership.

Mobile Marketing

It's important not to leave out the concept of mobile marketing. We've always stressed mobile-first design and responsive design for websites, because we know that so many customers end up viewing business webpages on a smartphone.

True mobile-first design can require extensive graphic design and web design work. That's why WebSubstance employs the right people to renovate a website to get that mobile-friendly aspect applied.

Ask WebSubstance about getting professional results that will help your business soar to new heights with a combined Social, Local and Mobile strategy. We’ll take care of all of the details, and consult on how to re-brand with a fully functional and appealing web footprint, to boost profits and visibility, as well as your business reputation. Don’t wait to utilize the power of the Internet to achieve more with your business.

So next time your hear SoLoMo, think of WebSubstance.

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Jenny Le - President
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